The "short video assisting agriculture" is a communication activity for social good based on short video social media platforms. During the COVID-19 pandemic, it has achieved outstanding performance: on the one hand, it showed the role of the short video platforms as important channels of communication for social good; on the other hand, it also drove more philanthropic organizations to develop communication activities and construct new philanthropic scene with the help of short video platforms.
One traditional definition of philanthropy is “the desire to promote the welfare of others,expressed especially by the generous donation of money to good causes.” Laurene Powell Jobs doesn’t think that is good enough. Through her Emerson Collective LLC, she desires, like many of her contemporaries, to transform classic philanthropy by allowing it to operate with the style, culture, and independence that characterize the business from which she derived her wealth.(Powell Jobs is the widow of Steve Jobs, founder of Apple).