But, what about those on the other side of the metaphorical divide? With their enormous talent pools and considerable resources, corporations with philanthropic interests have the capacity to enact considerable social change. However, this is rarely done; after all, a company’s focus is on making money, not a community impact. Moreover, the philanthropic efforts made by corporations are often limited in their scope and meant to look, rather than do, good. In the end, a business intends to make a profit; corporate social responsibility is only one aspect of that overarching mission.
The next generation of philanthropists will reflect a new set of values and come to their giving with a vastly different set of expectations than their parents’ generation. Expert knowledge and evidence-based research will be essential for those guiding U/HNW clients in the decades to come.