From December 23 to 24, 2017, the EMP elective course "Philanthropic Organization Communication in the New Age" began to be run at the Beijing campus, where Fu Changbo, Assistant President of China Global Philanthropy Institute and professor and tutor to doctoral students of Beijing Normal University, served as lead lecturer. Zhang Long, Strategic Cooperation Director at Lingxi, and Long Quanlu, Founder of Gongyibao, were invited to share the running of the course
Professor Fu Changbo of China Global Philanthropy Institute serves as lead lecturer
The lessons given as part of the course this time involved combining learning theoretical knowledge with putting it into practice. In addition to learning some of the basic concepts of philanthropic organization communication, analyzing the all-media prospect in the era of the Internet, and exploring the significance and value of communication to a philanthropic organization, the EMP students were taken to the studio of the Communication University of China to do a simulated rehearsal of an impromptu press conference. Then, Guo Xiaoke, Associate Professor of the Communication University of China, was invited to exchange his views on the conducting of media interviews and the holding of press conferences with the EMP students. All the EMP students commented favorably on the course afterward.
Lingxi is a provider of information solutions specializing in serving philanthropic organizations, while Gongyibao focuses on many aspects of the running of the philanthropic organization, including fundraising and project management, thereby helping them develop.
Mr. Zhang Long introduces to the EMP students the communication function of Lingxi
Mr. Long Quanlu introduces to the EMP students the Gongyibao platform
What these lessons amazed the students most is the simulated rehearsal of an impromptu press conference at the HDTV studio of the Communication University of China. Guo Xiaoke, Deputy Dean of the Media and Public Affairs Research Institute of the Communication University of China, shared with the EMP students his knowledge of the skill training and risk communication and management related to conducting media interviews and holding press conferences.
Students are doing a simulated rehearsal of an impromptu press conference
A student is doing a simulated rehearsal of a one-on-one interview