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Huang Haoming: Corporate philanthropy, an irreplaceable means of social innovation

:2019/04/28



Enterprises are the new force to promote social governance innovation. Many well-known foundations are established by entrepreneurs. The dominant strategic thinking of enterprises has changed, and partner selection has become more open and transparent.


-- Huang Haoming, Deputy Dean of China Global Philanthropy Institute


On April 26, the Southern Philanthropy Forum was co-sponsored by Nanfang Daily, Sun Yat-Sen University and Nanfang Institute of Public Opinion Data. With the theme of "Rational Philanthropy -- Business for Social Good from the Perspective of Big Data", 2018 Corporate Philanthropy Ability Transmission Report jointly prepared by Nanfang Daily, Sun Yat-sen University and Nanfang Institute of Public Opinion Data was officially released. Meanwhile, the Nanfang Philanthropy Think Tank also made its debut at this forum.


Around the theme of "Rational Philanthropy" and "Business for Social Good", experts and scholars from universities, consulting agencies, media, etc., exchanged opinions and advices for corporate philanthropy practice. Huang Haoming, Deputy Dean of China Global Philanthropy Institute, delivered a keynote speech on "Implementing Corporate Philanthropy Strategy and Promoting Innovation in Social Governance". Huang said that enterprises are the new force to promote social governance innovation. Many well-known foundations are established by entrepreneurs. The dominant strategic thinking of enterprises has changed, and partner selection has become more open and transparent.


Below are excerpts from the speech


Why do we say that the enterprises are the effective strength to promote social governance innovation? Because the enterprise must start from innovation, if not, its growth must be unsustainable. For example, a multinational enterprise is no longer equivalent to a single enterprise, but has become an enterprise group and a new force affecting society. Second, find out a way to address co-governance and sharing. Restricted by national laws and regulations, and social morality, an enterprise can witness its sustainable development provided that a linkage mechanism is built among the society, government, and enterprises. The third is global goal. The product network popularized by enterprises aims to create an inclusive and win-win mechanism.


Chinese enterprises that go global must become more standardized and professionalized. A global partnership and an interconnected win-win relationship are required. At present, the transformation of social responsibility has changed and new trends have emerged. The international community stops mentioning corporate social responsibility, instead of the concept of "Social Responsibility".


Why corporations needs social responsibility? First of all, enterprises shall observe laws and disciplines, followed by social values, that is, legal and moral dimensions. The society involves three modes, i.e., Autonomy, Rule of Law and Rule of Virtue. Enterprises should be responsible to shareholders, giving consideration to profitability and sustainable development. The corporate social responsibility should follow "people-oriented", to take into accout the impact of the social environment.


According to the official website of the Ministry of Civil Affairs, the number of social organizations in China had exceeded 800,000 by December 31, 2018, including 7,027 foundations. It is estimated that there would be more than one million social organizations by 2021, compared with 1,500 foundations in 2004 in China, representing the rapid growth of social organizations, Huang said.


"Can there be a partnership between social organizations and enterprises? I think there are three models: conflict pattern, neutral pattern, and cooperative pattern. I look forward to less conflict between enterprises and social organizations."


Huang Haoming pointed out that, in the process of integrating with the international practice, Chinese enterprises first need to adapt to the new needs of fulfilling their social responsibilities, establish an evaluation system, and lay particular emphasis on implementation. Secondly, a special committee should be set up to promote the leading role of trade associations. Thirdly, it is necessary to participate in the United Nations Global Compact for Enterprise and strengthen cooperation with transnational corporations. Fourthly, encourage interaction and dialogue between overseas China-invested enterprises and local civil society organizations. Fifthly, encourage enterprises to establish social responsibility departments for facilitate the corporate compliance management. Finally, it is necessary to establish an interconnected platform for community, consumers and internal staff to share and exchange for the purpose of enterprises' sustainable development.


The Nanfang Philanthropy Think Tank was jointly opened by its Deputy Dean Huang Haoming and Wang Genghui, Deputy Editor-in-Chief of Nanfang Media Group. Expert advisers to the Nanfang Philanthropy Think Tank include Deng Guosheng, deputy dean of the Institute for Philanthropy Tsinghua University, Zhou Runan, associate professor of the School of Communication and Design, Sun Yat-sen University, Wang Zhongping, founder of Heze Zhongyi, Dr. Guo Peiyuan, founder of SynTao, an expert on corporate social responsibility, and experts and scholars from Shenzhen China Global Philanthropy Institute and Ernst Young, etc.


Nanfang Philanthropy Think Tank will join forces with experts to conduct field research on excellent philanthropy cases in the future, and further explore the law of development of philanthropy undertakings, to form an innovative model for reference, provide specialized intelligent services for corporate philanthropy programs, render decision-making reference for the government to innovate social governance, and find a broader enabling platform for public welfare organizations.



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